Alexia Class Action Settlement: Shoppers Due Up To $75 Back

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Looks like it's getting pretty pricey for companies to claim their products are 'all natural' when they're not.

Alexia has just announced a tentative class action settlement involving claims of fraudulent marketing, a few weeks after Naked Juice settled their lawsuit on similar grounds.

Apparently, select Alexia products that were marketed as 'natural' or 'all-natural' actually had the ingredient disodium dihydrogen pyrophosphate in them, in order to keep color of the potatoes consistent from bag to bag.

While ConAgra, Alexia's parent company, denies it's done anything wrong, it has agreed to offer shoppers up to either a $35 reimbursement check or $75 in vouchers (e.g. free product coupons.)

Here are the Alexia brands covered by the class action lawsuit:
  • Sauté Reds
  • Mashed Potatoes Yukon Gold Potatoes & Sea Salt
  • Mashed Potatoes Red Potatoes with Garlic & Parmesan
  • Waffle Fries
  • Harvest Sauté
  • Italian Sauté
  • Sauté Sweets and
  • Potato Bites.
If you purchased any of those products between December 6, 2007 and July 10, 2013, you are eligible to submit a claim for reimbursement, as long as you file before November 27, 2013.  No receipts are necessary to file a claim in this settlement.

I am super-curious whether shoppers will actually choose free vouchers as a settlement option or no.  I would think that people who went out of their way to buy an all-natural product would be put off by getting free food from a company that made false claims of offering all-natural products, but that's just me!

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