Should You Skip Online Black Friday Shopping?

Planning out your Black Friday shopping strategy?  According to the Wall Street Journal, you might save money by cutting out online shopping over the holiday weekend -- or possibly by skipping Black Friday altogether.

Decide, Inc., a consumer research firm, tracked the online price points of many common holiday gifts -- think iPads and Xboxes -- throughout the last two years, to see when the lowest selling point arrived.

Many gift categories, like jewelry, saw online prices rising throughout the holiday season, which means the best shopping time is actually right about now.  

Other categories showed better deals in an entirely different season -- for example, many housewares are better priced in the spring, during the lead-up to Mother's Day.

However, the price-research firm didn't include in-store 'door-busters' in their tracking.  

Which, hello, is kind of the entire point of Black Friday shopping -- snagging one of those limited-quantity  loss-leaders that's discounted anywhere from 50% to 75% off shelf price.

So I feel pretty comfortable with my traditional Black Friday plans -- hitting up CVS and Walgreens first, then going against traffic and heading to the malls when everyone else is at Target or Walmart.

What do you think?  Do you plan to stand in line on Black Friday, or are you already watching for possible gift ideas online?  Share your strategy in the comments section below.

Read "The Myth of the Black Friday Deal" here.

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Comments

  1. I love shopping at CVS & WAGS for Black Friday...actually last year was on Thanksgiving morning. By 10:00 I was actually 95% done with my Xmas Shopping. I love it and its quiet and not alot of people go so its great! I only wish there was not a limit of 1 per household :(

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  2. Door busters are the whole point of black friday. They should have looked at those. I like doing Wags and CVS in the morning, the new walmart at 10 pm. Then Old Navy at Midnight and whatever else after that. This year I might need to do Kohls, hubby wants a Keurig for his office.

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