Sign Up For Free Daily Deals

Wednesday, September 30, 2015

New Target Price Matching Policy Launches October 1, 2015!

Target has just gotten a jump on its competitors for the holiday shopping season with the announcement of a new and improved price matching policy kicking off on Thursday, October 1, 2015!

I strongly recommend you read and/or print the entire updated Target price matching policy, but here are the highlights I think are most exciting for shoppers:

  • Target will now price match a whopping 30 competitor websites.  Earlier this year, Target would only price match to the following websites:,,,, or  Now, we have lots more sites to choose from, including,,,,, and more!
  • purchases are now eligible for price matching with competitors.  I don't have any information yet on exactly how that would work -- you might have to purchase the product online, then take in your price match to the store to receive a refund.  Hopefully they will give us more details about this tomorrow!
  • You can make a price adjustment within 14 days of purchase if you find a lower price elsewhere.  It used to be that we just had seven days to bring in a price match, so doubling the amount of time we have will be super useful, particularly as everyone's schedules get really busy for the holidays.
For matching or online competitors, remember that the retail price must be shown on your mobile device or by bringing in a printed page showing the current price. 

Online competitor pricing must be validated by a Target team member (to ensure that the price you found is still available) and doesn't include third-party sales on sites like  

So if you find a deal on Amazon you want to price-match, it has to be actually sold by Amazon, not featured by a marketplace seller.

For example, this Purina Beyond dog food could be price-matched (assuming Target's price in stores or online is higher):

But this one isn't eligible for price-matching, since it's sold by Cinderblock Enterprises and not by Amazon.  (Also, wow, what a terrible price!)

And for matching competitor ads, including catalogs, the retail price must be shown in the competitor’s advertisement and must be valid the day the price match is requested.  

In other words, you can't bring in a three-week-old Walgreens ad and try to price match it after the fact!