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Tuesday, April 12, 2011

Price matching getting easier at Walmart?

There's a very interesting article on Yahoo! Finance today about Walmart's response to Target beating them in the price wars.  Essentially, Walmart is going to really push its suppliers to lower prices and attempt to cut costs internally, in order to regain the ground they've lost to thrifty shoppers moving towards dollar stores and other inexpensive places to shop.

The info I found most intriguing was buried halfway into the article, where it says Walmart will simplify its ad matching policy.  Basically, in the near future, we should be able to price match at Walmart without bringing in the competitor ad for proof.

You can read the whole Yahoo! Finance article, 'Wal-Mart's Ready to Do Battle', here.

I'm excited about this potential change to the Walmart coupon policy, but I would urge people to continue asking for managers if they get pushback from cashiers -- as we've discussed over on the San Antonio Budget Grocery Facebook page multiple times, it can take awhile for these sorts of policy changes to fully roll out to all the Walmart cashiers.

I'm also curious to see how the Walmart store management teams deal with any potential fraud issues that could crop up with a new, more lenient price-matching program.  According to the article, store managers will check their competitors' ads more frequently, so maybe the store as a whole will wind up being better educated about which deals are currently available to customers.

Do you have good luck price-matching at Walmart, Target, Best Buy, or other stores that honor competitors' ads?  Or do you find it an intimidating process to even think about?  I'd love to hear your thoughts and stories in the comments section below!